FAQ

Social Media FAQ:
Why is social media important?
Where can I find out what different social media terms mean?
What are the long term benefits of Social Media Marketing?
Why are blogs important?
Why is Twitter important?
Why should iClimber manage my Twitter account?
How do I know if social media marketing is working?
What kind of reporting does iClimber provide for social media marketing projects?

Please also see the Search Engine Marketing (SEM) FAQ

Why is social media important?

Social media has become a part of daily life for many Internet users. Social media is primarily a venue for personal communication between individuals. However, many social media sites have evolved and people have found ways to use them for business purposes as well. Sites such as Facebook, LinkedIn, and Twitter can be a great way to generate new business by using your existing network of friends. Other sites such as social bookmarking sites (Digg, Delicious, etc.) can generate traffic to your website from articles that you post. If an article posted on a major social bookmarking site receives enough bookmarks to be listed on the front page, it could generate thousands of visitors to your website.

Blogs and forums are other types of social media. These types of social media provide you with additional content posted by yourself and by your users, which will result in more traffic to your website as well as more brand coverage.

Where can I find out what different social media terms mean?
Visit our Social Media Dictionary page.

What are the long term benefits of Social Media Marketing?

• Links for SEO
• Buzz
• Brand equity
• Creating trust in a brand
• Traffic

Why are blogs important?
– Blogs attract new visitors to your site.
– Blogs create additional content for your site and provide “spider food,” or content   that search engines can index.
– Blogs emphasize your brand and identity. The more people see and hear about   your brand,   the more likely that they will become customers.
– Blogs give your brand an additional entry in search engines, and if any negative   information   exists about your site, blog entries can push that information down in   the rankings.

Why is Twitter important?
– Twitter brings new visitors to your site.
– Twitter advertises your brand to a new audience.
– Depending on the username of your Twitter account, your Twitter page will   naturally rank   high in search engines for your company name or personal name.   This gives you additional   visibility and can push down sites that you don’t want   showing up when someone performs a   search query for your company name.

Why should iClimber manage my Twitter account?
A Twitter account can be set up by anyone, but it requires a good amount of free time to learn and to use, and most people don’t have the time or patience. The tools available that help manage Twitter accounts by automating posts from news feeds and generating more followers (friends) also require time to learn, and some may be technically challenging. However, when you hire iClimber to create and manage your Twitter account, you can avoid the hassle of learning and using Twitter while still reaping the benefits.

How do I know if social media marketing is working?
While it is hard to track the results of social media marketing, there are usually ways to tell if your campaign is working. There are several things you can do:
a)  Check your website stats and look at your referring logs to see if you are getting any referrals from social media sites.
b)  Ask your site visitors and callers how they found you.
c)  Keep track of your referrals and see if you are being referred business as a result of your involvement in social media.

What kind of reporting does iClimber provide for social media marketing projects?
We normally provide monthly reports on all work performed. For example, if we post anything on any social media sites, blogs, or forums, we will send you a report detailing the posts and/or number of posts made on each site during that month, as well as links to the posts.